Tuesday, 30 November 2010
· IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
· Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mouse breaker and NME.
· Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TV Times and TV & Satellite Week and, online, the good to know network.
· Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and In Style, lifestyle brands including woman &home and essentials and home interest brands including Ideal Home, Living etc and house to home.
· IPC MEDIA'S 'MATES AND GIRLFRIENDS' - A NEW LOOK AT THE UK'S YOUNG MEN
IPC Media has commissioned “MAGs”, a new research study exploring the behaviours, attitudes and aspirations of young men (aged 19-29 with no kids).
This small piece of information shows how big this industry really is. This industry has a large percentage of customers which means a big income. This is due to their large amount of magazine coverage’s that they publish.
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Portfolio Sections
- A. Main task; Finished products (4)
- B. Evaluation; Forms and conventions (1)
- C. Evaluation; representation (1)
- D. Evaluations; Institions (1)
- E. Evaluation; target audience. (1)
- F. Evaluation; Addressing my audience (1)
- G. Evaluations; technologys. (1)
- H. Evaluations; skills development (1)
- I. Appendix.; Main task planning work. (11)
- J. Preliminary task; Finished products. (4)
- K. Preliminary Task; Planning materials. (2)
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